The main goal of strategic marketing is to find the points of contact between the company’s business goals and the needs of the target audience. To gain consumer trust, a company needs to define its mission, study the situation in its market niche, and analyze competitors.
Determining the direction of the company’s development and setting strategic goals.
Analysis of the current state of the company, analysis of internal information and reporting.
Conducting a SWOT analysis.
Market research, defining the company’s role and position in the market.
Study of competitive companies and their activities.
Conducting market research to create a consumer profile.
Choosing a firm’s development strategy.
Description of the principles of marketing strategy based on the 4Ps concept.
Identify a portfolio of projects that need to be implemented to implement the marketing strategy.
