Digital advertising helps to promote goods and services with the help of digital technologies that are used in user interaction. Its main difference from online marketing is that it actively uses both the World Wide Web and offline tools.
It consists in raising the advertiser’s website in the search results as a result of search engine optimization and other works;
The method consists in placing advertisements (graphic, text, and/or links) on thematic websites;
It is the placement of graphic banners with a service/product offer on thematic resources;
This includes the publication of reviews, expert opinions, and other “natural” materials on various resources that encourage the purchase of a product/service;
The method of online advertising consists in displaying pop-up advertising windows on thematic platforms;
A method used to motivate people to install an app or use other digital services or products;
It consists of sending advertising messages with the advertiser’s offer to different subscribers of mobile operators;
It is the creation of multimedia content with provocative content. Because of this, users themselves distribute it online (share it on blogs, social networks, etc.).
